Attitudes get formed from experience. They are formed over the years either from observation or from experience. They can be learned in a variety of ways. Even a simple advertisement could influence you and may even have a change on your thoughts about a particular product. This kind of attitude formation is known as classical conditioning. Another kind of conditioning is the Operant Conditioning where the attitude develops from other people’s thinking. Sometimes people around us could make an impact on our behavior and change ourselves. And finally attitudes could be developed by observing people around us. A simple example of this kind of attitude development is, kids trying to be what their parents are. This is just observation and imitation, that develops into an attitude later.