13. Include a title on your proposal. I'm amazed at how often the title is left for the end of the student's writing and then somehow forgotten when the proposal is prepared for the committee. A good proposal has a good title and it is the first thing to help the reader begin to understand the nature of your work. Use it wisely! Work on your title early in the process and revisit it often. It's easy for a reader to identify those proposals where the title has been focused upon by the student. Preparing a good title means:
Consider how you measure success. Without goals and metrics to guide your strategy, how will you know which strategies work and which you should stop using? Go back to your content marketing plan where you outlined the business objectives and marketing goals and familiarize yourself with the major areas of focus. As these marketing goals probably include visits to and conversions on your website, you’ll probably define page visits, purchases, demos, trials, or other on-site metrics as your yardstick. Your job now is to set up the goals and metrics within your marketing stack that tell you how well your strategy is working.
It’s important to consider that a 9-year-old still is very young and has a lot of time left to develop creative writing skills. When I was 9-years old, I too had no interest whatsoever in creative writing, and I did not even read books. You have to encourage him step by step, gradually, to read first and then learn the creative writing skills. Adventure and mystery stories are generally preferred by that age group. You can try reading aloud if he doesn’t want to ready by himself. Also, don’t forget to be patient – a mindset doesn’t change quickly.