The initial issue of Shonen Jump sold over 300,000 copies, far exceeding Viz's expected 100,000 copies and making it one of the top comic titles in 2002. The first printing of 250,000 copies was sold out before the issue was released, and two additional printings were necessary to fully meet the demand.  After the initial launch, the magazine had an average monthly circulation of 190,000, but it quickly grew to 205,000 by its first anniversary. The August 2003 issue, which included a demo version of an upcoming Yu-Gi-Oh! PC game , was the top issue with 540,000 copies sold.  As of 2008, the magazine has a circulation of 215,000, with subscriptions constituting 54% of the copies distributed.